Lakeview Golf Resort & Spa

Problem:
Lakeview was experienceing a decline in sales due to low brand visibility and competition from new regional resorts in Pennsylvania, Ohio, Virginia, and West Virginia.

Solution:
Tailored Marketing began by creating a new brand identity for the resort. This included the redesign of their logo, collateral material, and website. A year-long strategic marketing plan was created that included print, billboards, radio, events, and public relations. A Lakeview representative was positioned as a guest on radio shows and interviewed for print media to talk about a variety of topics from golf to the travel industry. Tailored Marketing also consulted them on how to maximize their involvement in the Tri-state PGA Masters.

Results:
Lakeview experienced a number of positives, including an increase in market share as well as a raise in brand awareness.